(Reblogged from an article by Matt Thornhill, founder and president of the Boomer Project, in Life Insurance Selling magazine.)
A key finding in the study was that Generation Xers are indeed ready, willing and able to talk with financial services professionals about their financial situation. Some 44% said that a direct result of the current economic downturn is that they now think it is important or very important for them to have a financial plan. Their eyes are open now. More importantly, 74% agreed that a financial plan is a priority for them.
The MDRT study also uncovered a key hurdle that advisors and agents must overcome in order to better connect with today’s Gen X financial consumer: You need to make sure you are speaking the right language to the right generation.
You can read the complete "MDRT Generational Financial Confidence Study" at https://bit.ly/MDRTStudy